September 30, 2009 12:33 PM Eastern Daylight Time
U.S. Farm-Raised Catfish is Fan Favorite at Mid-South Fair
SOUTHAVEN, Miss.--(BUSINESS WIRE)--The Catfish Institute (TCI), along with Chef Ivo Puidak of the “Bass Pro Shops Big Cat Quest” television series, performed cooking demonstrations last weekend at the Mid-South Fair featuring tasty U.S. Farm-Raised Catfish. Ken Freeman, of Freeman Outdoor Promotions was also on-hand with the world’s largest mobile aquarium, featuring live catfish, bass and perch.
“U.S. Farm-Raised Catfish is a product I am proud to support,” said Chef Ivo. “It’s earth-friendly, healthy and versatile. That versatility makes it the perfect substitute in most recipes. Doing cooking demonstrations and providing food samples at the Mid-South Fair is a way to remind people of this great seafood product. It’s American-grown – it just can’t be beat.”
In addition to Chef Ivo’s cooking demonstrations, Freeman provided entertainment through catfish races, in which three participants raced catfish through a drag-strip-style fish corral.
“I enjoy preparing events for people to come and learn about the fish, and have a good time as well,” said Freeman. “The aquarium, catfish races and free food samples draw them over to our area, and then we are able to remind them of the healthfulness and down-home goodness of U.S. Farm-Raised Catfish.”
TCI representatives were also on-hand this weekend to provide recipe booklets, hand-held “I’m a fan of U.S. Farm-Raised Catfish” fans and free bottles of a seafood sauce to help encourage fair-goers to try cooking catfish at home.
Freeman will continue to provide free tastings of U.S. Farm-Raised Catfish throughout the week of September 28th.
The Catfish Institute was founded in 1986 by catfish feed mills and their producer members with the goal of raising consumer awareness about the benefits of U.S. Farm-Raised Catfish. To learn more about U.S. Farm-Raised Catfish, view our web site at www.UScatfish.com.