Each year, Alabama, Arkansas, Louisiana and Mississippi – the four states that produce the majority of the nation’s catfish – recognize one of their most respected and successful farmers per state as “Catfish Farmer of the Year.” The Catfish Institute (TCI), the marketing arm of the U.S. Farm-Raised Catfish industry, is once again featuring these four farmers in a new national advertising campaign. The print ads debut during National Catfish Month in publications including Cooking With Paula Deen and Saveur, among others.
The 2009 Catfish Farmers of the Year include: Townsend Kyser of Greensboro, Ala.; Dennington Moss of Lake Village, Ark.; Brandon Haring of Wisner, La., and Joe Ogelsby of Indianola, Miss.
“These leading producers are very deserving of national recognition due to their contributions to our industry,” said TCI president Roger Barlow. “They have worked hard to create a healthy, home-grown product – U.S. Farm-Raised Catfish – and we are proud to feature these outstanding American farmers in our new marketing campaign.”
In addition to the Farmers of the Year, TCI’s new campaign features recipe photography and draws attention to the fish’s versatility, as well as healthful and earth-friendly attributes.